The marketing folks at Cambridge have set up a web site for the Questioning Collapse edited volume. The website is basically a blog (built on wordpress) that allows students/reviewers to interact and pose questions -- as well as provide information about the authors and their research. It's a good way to promote a book, I think, since some of the aspects of reading the book are going to generate questions and challenges. Exactly how individuals will find out about the web site is a little more mysterious (thus, my link here.). I wonder if books have facebook pages. Although there isn't much in the way of content at the site now, it should grow pretty quickly.